Balancing the Desire for Location Analytics with User Privacy

The Impact that MAC Randomization has on Location Analytics
Introduction
Bluetooth is a wireless personal area networking standard for exchanging data over short distances. Bluetooth low energy (BLE) (also known as Version 4.0+ of the Bluetooth specification, or Bluetooth Smart) is the power- and application-friendly version of Bluetooth that was built for the Internet of Things (IoT). The power efficiency and low energy functionality make this protocol perfect for battery operated devices.

Traveling Smart

Let’s face it, with more and more restrictions on airline baggage, and requirements to check more bags, or seek an alternative, the fear of losing your luggage runs high.

While you can use baggage handling services like Luggage Forward who pick up, manage and make sure your bag arrives where you need it to be, there are just some situations where you need some peace of mind and more awareness of where your bag is.