6 CRM best practices you need to know

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.

What CRM Are You Using?

CRM has become the core of most businesses today. What has emerged from a way to store, search and serve information has become an almost essential part of everyday operations for customer services, support and sales professionals the world over.

While Salesforce is the perceived market leader, other services, based on cloud technology are rapidly emerging as worthy competitors and economical alternatives.

Blog Post: 2016’s Best CRM Software Options

What are the components of a good CRM software? Must it fit into your budget? Should it be easily navigable? Or must it have a simple interface? All the aforementioned qualities are vital, but none of them are important if they don’t meet all your business’s unique needs.