Balancing the Desire for Location Analytics with User Privacy

Balancing the Desire for Location Analytics with User Privacy

The Impact that MAC Randomization has on Location Analytics
Introduction
Bluetooth is a wireless personal area networking standard for exchanging data over short distances. Bluetooth low energy (BLE) (also known as Version 4.0+ of the Bluetooth specification, or Bluetooth Smart) is the power- and application-friendly version of Bluetooth that was built for the Internet of Things (IoT). The power efficiency and low energy functionality make this protocol perfect for battery operated devices.