The value of business data is constantly changing, and more so every year. Data used to consist of a few names and email addresses, some purchasing information and some contact details gleaned from badge-scans at the last event attended. As such, it was only valuable at certain times and rarely viewed as business critical.
The Internet of Things – the increasingly connected world in which we live – is rapidly expanding. We love our convenient and fun devices – like personal assistants, wearables, speakers, cameras, TVs, cars, home alarm systems, toys and appliances.