Earlier this week Cisco made an acquisition, buying telecom infrastructure provider Broadsoft for 1.9 billion dollars, net cash. To many in the telecom world it was a merger of sorts, not so much of equals, but of parts and pieces. Cisco, long a force in the collaboration world, and the SIP based telecom hardware world […]
Phone numbers use to be a way businesses identified their customers. For years, the service industry giants, like IBM and Xerox, used the phone number of a customer as the key record field for their support teams to identify not only who was calling, but what equipment was installed.